![]() This tells you that you need to jump-start your marketing even earlier in the year to stay competitive. For example, an item that spikes in popularity around Christmas might start gaining ground on Google Trends as early as August. ![]() Others are harder to identify.īut even for those that seem clear-cut, there might be an unlikely spike in sales in certain months. Some might be more obvious, like an uptick in vacation bookings during the summer. Identify seasonal trendsĮvery industry is likely to have some seasonal peaks. Or, you might find that more customers are beginning to search for reviews, which means you need to bolster your online reputation. For example, you might notice that one product or service has a higher search volume than another. This can also point you towards the next steps for your brand. Google Trends data can get you concrete metrics to let you know how your brand is performing online. When you’re working to build brand awareness, you know how hard it can be to track your results. Using Google Trends big data, you can find the product that’s most likely to succeed.Įven if you already have a niche already picked out, using Google Trends data can help you narrow down which product has the highest search volume or which products are likely to trend. In online retail or eCommerce, the right product can make or break your chances of survival in the industry. But if you double-check this with Google Trends, you might find that the term is starting to lose momentum, while other keywords have more potential for future search traffic. But these tools can’t predict future trends.įor example, other keyword research tools might show that a particular keyword has the ideal monthly search volume. There are countless keyword research tools out there to help you optimize your SEO. Analyzing this data can help you create more valuable content that hits your audience’s pain points and drives them to your site. ![]() ![]() If you can find those burning questions, you have a great starting point for a relevant content plan.įor example, if Google Trends data shows that your audience wants to know more about how to make a digital marketing plan or how to use social media in digital marketing, you can create content that fills that gap. People tend to turn to Google with specific search queries - questions they need answered. Most people don’t open Google just to learn more about a general topic. Understanding Google Trends data can offer you an accurate look at your audience, including their public opinion, their interests, and what kind of trends they’re searching for in your industry. Better understand your audienceĪs the most popular and widely used search engine on the web, Google is the best place to turn if you want to find out what people are searching for online. Here are a few of the ways you can use Google Trends data to gain a competitive edge. How to Use Google Trends Data to Your Advantageįrom understanding your target audience to finding the hottest products to sell, Google Trends data usage offers endless opportunities to give your business a boost. If it’s used the right way, you can leverage Google Trends to your advantage. Using the tool effectively, however, is another question entirely. This can give marketers valuable insight into customer behavior, including the volume of Google searches for certain keywords, geographic locations where the queries are the most popular, and how the popularity of trends changes over time. You can narrow your search down to a particular query topic or specific keywords used to search. Taking real-time Google searches, Google makes this data anonymous, allowing you to search through it to find certain trends. Google Trends is essentially a data exploration tool that allows marketers a glimpse into what people are interested in. What is Google Trends?Ī vast number of searches take place on Google - several trillion each year - making it one of the largest datasets out there. Let’s dig deeper into what makes Google Trends such a powerful tool - and how you can use proxies to harness Google Trends data to give your business an advantage. Google Trends is a free-to-use platform that measures public interest in a particular topic, showing you the demand for that keyword and how it’s evolved over time. But there’s one source that’s often overlooked by business leaders as a data collection tool. There are countless sources of public data you can tap into. The statistics are clear: Data-driven marketing is the future. Did you know that companies that adopt data-driven marketing are six times more likely to be profitable than their competitors? Three out of every four executive leaders base their marketing decisions on data analytics.
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